Background: Increasing Accessibility for Plant-Based Remedies

Apothékary, a pioneer in plant-based health and wellness, offers organic formulas targeting stress, sleep, and digestive health. Inspired by founder Shizu’s Japanese heritage, Apothékary’s products combine Eastern and Western approaches to provide clean, natural alternatives to common over-the-counter solutions. To make these wellness products more accessible, Apothékary sought a payment solution that aligned with health-conscious consumers’ investment in preventive care.

Empowering Customers with HSA/FSA Payment Options

In early 2024, Apothékary implemented Truemed’s HSA/FSA payment solution to enable customers to purchase wellness products using health savings funds. Truemed’s seamless integration made it easy for Apothékary to offer this option, supporting consumers’ commitment to long-term health by bridging wellness and financial convenience.

Significant Sales Growth and Increased Consumer Engagement

Since implementing Truemed’s HSA/FSA option, Apothékary has seen a dramatic rise in direct sales. In Q1 2024 alone, 

, showing strong consumer interest in accessible wellness investments.

"Thanks to Truemed, we’re able to help more people access natural remedies for long-term health, making the benefits of plant medicine financially accessible."

Apothékary’s partnership with Truemed expanded access to holistic health products, achieving significant growth and connecting more customers to natural remedies through health-focused payment options.

Interested in expanding wellness access with HSA/FSA payments? Visit 

Explore how Apothékary partnered with Truemed to make plant-based wellness solutions more affordable with HSA/FSA payments, driving a 122% growth in quarterly sales and boosting accessibility for wellness-minded customers.

How Apothékary Grew Sales by 122% and Expanded Reach by Accepting HSA/FSA Payment

Apothékary Makes Holistic Health Accessible with HSA/FSA Payments

The Challenge: Increasing Value and Accessibility

MaxPro Fitness, a leader in smart, portable gym equipment, aimed to elevate their Average Order Value (AOV) and improve accessibility by offering payment methods aligned with customer health investment priorities.

The Solution: Leveraging HSA/FSA Payments with Truemed

MaxPro partnered with Truemed in January 2024 to offer HSA/FSA payments through Truemed’s Shopify app, streamlining the process without complex development. This approach aligned MaxPro’s products with customers’ health savings funds, encouraging smart health investments.

: Enabled HSA/FSA payments on Shopify to capture demand for health-related spending.

Installed the Truemed app for seamless HSA/FSA purchases.

Trained support teams to assist customers with this option.

Promoted the new payment method via ads, emails, and cross-channel marketing.

The Impact: Boosted Sales and Order Value

Within six months, Truemed’s HSA/FSA payment solution delivered impressive results for MaxPro:

16% of sales made through HSA/FSA transactions.

“Partnering with Truemed has enhanced our Average Order Value and helped customers invest in their health. Truemed made integration seamless and effective.”

Through Truemed’s HSA/FSA solution, MaxPro made fitness investments more accessible and drove substantial sales growth.

Interested in accepting HSA/FSA payments? 

See how MaxPro Fitness partnered with Truemed to make smart gym equipment more affordable with HSA/FSA payments, leading to a 14% boost in Average Order Value and 16% of sales via health-focused payment options.

How MaxPro Fitness Increased Sales and Average Order Value with HSA/FSA Payment Options

MaxPro Fitness Boosts Sales and AOV Through Unlocking HSA/FSA Payments

"Truemed has been a great partner to make it seamless for customers to use HSA/FSA funds to purchase their ice bath and wellness essentials from us, the whole customer experience is a breeze."
- Simon Bjorn, Founder & CEO

The Pod Company integrated Truemed payment processing in September 2023, allowing qualified customers to pay for their ice bath equipment with pre-tax HSA/FSA dollars. Three major initiatives helped maximize The Pod Company’s success in the launch of this payments partnership:

1) Adding the Truemed widget to their product pages

Customers who are checking out The Pod Company products online see a CTA under the product info that reads "HSA/FSA eligible with Truemed • Learn How”. Following the link opens a pop-up widget that briefly explains how Truemed works and gives customers clear instructions how to checkout with Truemed.

2) Creating a customer guide for HSA/FSA checkout

The Pod Company created a simple written and visual guide to help customers successfully pay with HSA/FSA dollars.

This resource not only helped customers understand this new checkout option, but also improved search engine ranking for related HSA/FSA queries.

3) Engaged in social media posts with Truemed

Following the partnership, The Pod Company’s social media posts featured language, links, and special promotions highlighting the new opportunity for qualified customers to spend pre-tax HSA/FSA dollars on eligible wellness products.

Truemed has accounted for 6% of total sales

Truemed average order value is 25% greater than other payment options

 and unlock pre-tax HSA/FSA spending for your products and services!

Truemed partnered with The Pod Company to unlock HSA/FSA spending for their cold water therapy ice baths and chillers.

The Pod Company increases AOV by 25% with Truemed checkout

Background: Broadening Payment Options for High-Tech Fitness

Katalyst, a leader in electro muscle stimulation (EMS) technology, developed a system for efficient, full-body workouts that engage major muscle groups without weights or joint impact. Seeking to increase affordability for customers, Katalyst explored payment options beyond Affirm financing to make their EMS solution more accessible.

Seamless Integration with Truemed’s HSA/FSA Solution

In January 2024, Katalyst implemented Truemed’s HSA/FSA payment solution via Truemed’s Shopify app, enabling a quick, no-fuss setup that fit smoothly into Katalyst’s existing infrastructure. This allowed customers to use HSA/FSA funds for their fitness goals, making high-tech workouts more accessible.

Strong Revenue Performance in HSA/FSA Sales

Within six months, HSA/FSA purchases through Truemed accounted for 

, matching the success of Affirm. With growing consumer awareness, Katalyst anticipates Truemed-driven revenue to exceed Affirm by year-end.

“Truemed made it easy for us to accept HSA/FSA payments, helping more people access our EMS technology for their health and fitness goals.”

By integrating Truemed’s HSA/FSA solution, Katalyst successfully increased accessibility for their EMS system, allowing customers to prioritize health with flexible payment options.

Ready to accept HSA/FSA payments for your business? Visit 

Discover how Katalyst partnered with Truemed to make their cutting-edge fitness technology more accessible with HSA/FSA payments, achieving revenue gains on par with Affirm financing in just six months.

Merchant Resources

.css-1hnz6hu{position:static;}.css-1hnz6hu::before{content:'';cursor:inherit;display:block;position:absolute;top:0px;left:0px;z-index:0;width:100%;height:100%;}Apothékary Makes Holistic Health Accessible with HSA/FSA Payments

MaxPro Fitness Boosts Sales and AOV Through Unlocking HSA/FSA Payments

The Pod Company increases AOV by 25% with Truemed checkout

Katalyst Expands Access to Innovative Fitness with HSA/FSA Payments

Apothékary Makes Holistic Health Accessible with HSA/FSA Payments