The Pod Company increases AOV by 25% with Truemed checkout

"Truemed has been a great partner to make it seamless for customers to use HSA/FSA funds to purchase their ice bath and wellness essentials from us, the whole customer experience is a breeze."
- Simon Bjorn, Founder & CEO

How we launched

The Pod Company integrated Truemed payment processing in September 2023, allowing qualified customers to pay for their ice bath equipment with pre-tax HSA/FSA dollars. Three major initiatives helped maximize The Pod Company’s success in the launch of this payments partnership:

1) Adding the Truemed widget to their product pages

Customers who are checking out The Pod Company products online see a CTA under the product info that reads "HSA/FSA eligible with Truemed • Learn How”. Following the link opens a pop-up widget that briefly explains how Truemed works and gives customers clear instructions how to checkout with Truemed.

2) Creating a customer guide for HSA/FSA checkout

The Pod Company created a simple written and visual guide to help customers successfully pay with HSA/FSA dollars.

This resource not only helped customers understand this new checkout option, but also improved search engine ranking for related HSA/FSA queries.

3) Engaged in social media posts with Truemed

Following the partnership, The Pod Company’s social media posts featured language, links, and special promotions highlighting the new opportunity for qualified customers to spend pre-tax HSA/FSA dollars on eligible wellness products.

Results

Since launching in September, 2023:

• Truemed has accounted for 6% of total sales
• Truemed average order value is 25% greater than other payment options

Integrate with Truemed and unlock pre-tax HSA/FSA spending for your products and services!