MaxPro Fitness Boosts Sales and AOV Through Unlocking HSA/FSA Payments

The Challenge: Increasing Value and Accessibility

MaxPro Fitness, a leader in smart, portable gym equipment, aimed to elevate their Average Order Value (AOV) and improve accessibility by offering payment methods aligned with customer health investment priorities.

The Solution: Leveraging HSA/FSA Payments with Truemed

MaxPro partnered with Truemed in January 2024 to offer HSA/FSA payments through Truemed’s Shopify app, streamlining the process without complex development. This approach aligned MaxPro’s products with customers’ health savings funds, encouraging smart health investments.

• Strategic Integration: Enabled HSA/FSA payments on Shopify to capture demand for health-related spending.
• Key Steps:
  • Installed the Truemed app for seamless HSA/FSA purchases.
  • Trained support teams to assist customers with this option.
  • Promoted the new payment method via ads, emails, and cross-channel marketing.

The Impact: Boosted Sales and Order Value

Within six months, Truemed’s HSA/FSA payment solution delivered impressive results for MaxPro:

• 14% increase in Average Order Value.
• 16% of sales made through HSA/FSA transactions.

“Partnering with Truemed has enhanced our Average Order Value and helped customers invest in their health. Truemed made integration seamless and effective.”

Through Truemed’s HSA/FSA solution, MaxPro made fitness investments more accessible and drove substantial sales growth.

Interested in accepting HSA/FSA payments? Visit truemed.com to get started.