Since we launched at the end of September very quietly, most of the customers that have been using [FSAs/HSAs] are all new customers...
We wouldn’t have acquired or we wouldn’t have gotten that customer order if they weren’t able to use their HSA/FSA funds.
Shizu Okusa
CEO, Apothekary
AOV increased from $575 to $800 after offering HSA/FSA checkout and reimbursements with Truemed. Truemed accounted for 4% of sales in the first month of integration and we estimate 10% in month two. Leading cold plunge company
Leading cold plunge company
'We had 10 members sign up in the first week,’ said Alexis Jaramillo, the owner of the Mt. Tabor CrossFit in Portland, Ore. ‘They were, like, 'We can use these funds we've already been putting aside that long-term help keep us out of the doctor's office.'
Alexis Jaramillo
via Washington Post
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How It Works
Traditional HSA/FSA spend
HSAs and FSAs let you spend pre-tax dollars on healthcare, but they're typically limited to conventional medical expenses like co-pays and prescriptions - excluding many valuable health investments.
Expanded Access with Truemed
Truemed helps you unlock your HSA/FSA funds for proactive health investments like fitness, nutrition, and advanced health tech. With a Letter of Medical Necessity, you can save an average of 30% on these powerful root cause interventions.
The Customer Journey
Health assessment
Customers privately share their medical conditions and health goals with a quick, online consultation
Provider review
A licensed provider reviews the provided information and writes a Letter of Medical Necessity, if appropriate
Checkout with HSA/FSA
Customers are able to pay directly with HSA/FSA or with their credit card and reimburse themselves from their HSA/FSA account later
Common Questions
We have helped
Americans use their pre-tax HSA/FSA funds on True Medicine
“I really appreciate this service you provide! One of the main reasons I wasn’t paying for a membership and not reaching my activity goals was because it was a financial commitment.“
Chantel D.
24 Hour Fitness
“I submitted the reimbursement to my HSA/FSA administrator and they already reimbursed me. I can confirm the process was smooth and successful!“
Vinay S.
AG1
“Thanks for all of your efforts to make people more healthy!! I am thrilled to know that this process is effective to encourage better health!“
Beau C.
Pendulum
“Thank you! The process was so easy and straightforward to follow for application and reimbursement. Thank you for providing step by step instructions.“
Lauren S.
Peloton
“I submitted a claim for my 2023 gym fees and it was approved! This is a great service you offer and will be telling all my friends!“
Heather G.
Anytime Fitness
“I submitted my claim with the LMN and it worked beautifully; my reimbursement was approved and paid! I can't thank you all enough.“
Lauren S.
Mindbody Green
“This is so wonderful! It’s great to have things covered that really contribute to wellness, rather than just prescription drugs.“
Shauna M.
Seed
“I received my hsa funds without a hassle and very promptly. I appreciate the service you provide!“
Michael S.
Novos
“Thank you again and thanks for saving me a bunch of money :)“
Jeff D.
Ice Barrel
“Your customer support team has been amazing!!“
Hanna K.
Supergut