29% of Sales Through Truemed Payments at STAND+

STAND+ and Truemed: Unlocking Relief for Life on Your Feet

STAND+, a footwear brand engineered with Energy-Recovery Technology™ to reduce strain on knees, backs and joints, partnered with Truemed to make their innovative shoes accessible through HSA/FSA spending. This collaboration has expanded STAND+’s market reach, validated their product’s health benefits, and removed price as a hurdle for customers in need.

"Partnering with Truemed has been transformational for STAND+. Truemed has allowed us to connect with a new audience of individuals who rely on their HSA/FSA funds for health-related purchases. This partnership represents a significant portion of our sales, peaking at 54%, and has enabled us to reach people who otherwise might not have been able to afford our products. Together, we’re solving real pain for people and removing financial barriers to accessibility."

• Rob Gregg, STAND+ Founder & CEO

How? Implementation and Marketing

1. Seamless Integration STAND+ successfully integrated the Truemed option using a multi-faceted approach:

• Dedicated website page to educate customers on how to use their HSA/FSA funds, ensuring a seamless shopping experience for those looking to leverage pre-tax dollars for their purchases
• Highlighted HSA/FSA payment options throughout the shopping experience
• Integrated the Truemed payment option directly at checkout, making it easy for customers to use HSA/FSA funds

2. Marketing Campaigns STAND+ continuously promotes Truemed’s capabilities to drive marketing success, with HSA/FSA messaging consistently delivering exceptional results:

• Top-Performing Campaigns: The “Use your HSA/FSA funds at checkout” consistently ranks among top three performing creatives across all Meta campaigns. The message has become a cornerstone of STAND+’s marketing efforts
• Core Marketing Strategy: These campaigns are now an integral, always-on part of their strategy, delivering high engagement and consistently reducing CAC.

Results

For STAND+:

• 29% of STAND+’s direct site sales are through Truemed, peaking at 54%
• Incremental revenue from new audiences
• Increased sales and stronger marketing campaign performance
• Enhanced reputation within health conscious communities and workforce.

“Truemed has not only increased our reach to new customers, it has helped validate the health benefits our product provides, giving people a new way to support their foot and biomechanic health through HSA/FSA. Truemed is a trusted partner helping us reach audiences in need while handling medical necessity validation for consumers” - Rob Gregg, STAND+ Founder & CEO

For STAND+ Customers:

• Truemed has helped validate and provide confidence in STAND+’s ability to provide pain relief.
• Access to solutions with a flexible payment option.
• Easy-to-use HSA/FSA process at checkout

Conclusion

Through their partnership with Truemed, STAND+ has transformed accessibility for their customers and expanded their business impact. By leveraging HSA/FSA funds, they’ve not only grown their market share but also delivered on their mission to help people on their feet solve real pain in their lives.